Change: Obama's New Ride

When President Elect Barack Obama moves into The White House in early 2009, he will find that it has enough entertainment and amenities to rival the finest mansions anywhere in the world. It has 132 rooms, 35 bathrooms, 3 elevators, 5 full-time chefs, a tennis-court, a bowling alley, a movie theater, a jogging track, a swimming pool, and a putting green. But what kind of car will he find in the garage? The most powerful man in the world rides in a brand new 2009 Cadillac DTS (with some options you can’t order from the factory). Nothing says supremacy like 8-inch safety glass, every anti-attack feature imaginable, and 35 military support vehicles tagging along. To all those CEO’s who think that their Bimmer 750i or Mercedes S500 is the ultimate power-mobile, pull over when you see Obama’s Caddy (dubbed, “Caddy One, as in Air Force One”) in your rear-view mirror.


If I were running Cadillac, I would’ve used the transfer of presidential power to make a change in Cadillac models to transport the president in. The next generation Cadillac DTS (Codenamed DT7) has been put on hold due to the bad economy and possible negative CAFÉ (Corporate Average Fuel Economy) implications. Why not make the next president’s new Cadillac the CTS, instead of the lame-duck DTS? This move would give great exposure to GM’s fantastic new CTS both here and abroad, and also demonstrate that the president is in tune with the current automotive trend toward downsize to more fuel efficient cars.